Meet our Team

Asim Mirza
Asim Mirza
Audi Brand Manager | Punjabi

Asim started his career in the automotive industry in 1997 at a local dealership, after coming from a retail environment selling electronics. Being a car enthusiast from a young age, it was a dream job. He studied business administration at Seneca College, and enjoys spending time with his daughter and family. Outside of work, he is also an avid car fanatic, and enjoys attending shows and meets, and building one-of-a-kind show vehicles. He was born and raised in Richmond Hill and fluent in PunjabiAsim started his career in the automotive industry in 1997 at a local dealership, after coming from a retail environment selling electronics. Being a car enthusiast from a young age, it was a dream job. He studied business administration at Seneca College, and enjoys spending time with his daughter and family. Outside of work, he is also an avid ca...Read MoreRead Less

Jason Roberts
Jason Roberts
Audi Brand Manager

Jason was a huge car enthusiast growing up, having picked up the bug from his father; he always wanted to work in the auto industry. He studied Automotive Management at Georgian College, and worked at Pfaff Porsche as a co-op student, as well as for an automotive advertising company, focusing on customer retention. His passion for cars extends outside of work, where he’s a regular at shows and meets, as well as spending time with friends and family, and skiing.Jason was a huge car enthusiast growing up, having picked up the bug from his father; he always wanted to work in the auto industry. He studied Automotive Management at Georgian College, and worked at Pfaff Porsche as a co-op student, as well as for an automotive advertising company, focusing on customer retention. His passion for cars extends outs...Read MoreRead Less

Samantha  Falzon
Samantha Falzon
Audi Brand Manager

Samantha entered the automotive industry in 2006, working as a part time receptionist while attending Ryerson University. Her intentions were always to get into the field that she was studying; however, she developed an interest in the financial services manager position and remained in the industry after she graduated. She was looking for a change and former colleagues referred her to Pfaff. In her free time, she enjoys working out and spending time with family and friends. Samantha entered the automotive industry in 2006, working as a part time receptionist while attending Ryerson University. Her intentions were always to get into the field that she was studying; however, she developed an interest in the financial services manager position and remained in the industry after she graduated. She was looking for a change...Read MoreRead Less

Hagen Siu
Hagen Siu
Audi Loyalty Manager | Mandarin & Cantonese

After graduating from high school, Hagen went to Brock University’s bachelor of business administration program. He has worked in the automotive industry since 2013, first with the Volkswagen brand, and now at Pfaff Audi. Fluent in Mandarin and Cantonese, Hagen enjoys working out, snowboarding, and road cycling. He lives in Richmond Hill. WeChat I.D. hagen_siu0802After graduating from high school, Hagen went to Brock University’s bachelor of business administration program. He has worked in the automotive industry since 2013, first with the Volkswagen brand, and now at Pfaff Audi. Fluent in Mandarin and Cantonese, Hagen enjoys working out, snowboarding, and road cycling. He lives in Richmond Hill. WeChat...Read MoreRead Less

Carlos DiGironimo
Carlos DiGironimo
Audi Loyalty Manager

Carlos studied advertising and media at Humber College, and has worked as a broadcast buyer and a salesperson for medical air purification systems prior to entering the automotive industry. A lifelong Audi fanatic whose mother was Italian/British and whose father hailed from Ecuador, he says the brand best suits his taste for elegance, progressiveness and technology. Carlos has a passion for adventure travel, and enjoys hockey, soccer, snowboarding, and cooking.Carlos studied advertising and media at Humber College, and has worked as a broadcast buyer and a salesperson for medical air purification systems prior to entering the automotive industry. A lifelong Audi fanatic whose mother was Italian/British and whose father hailed from Ecuador, he says the brand best suits his taste for elegance, progressiven...Read MoreRead Less

Elijah Shaw
Elijah Shaw
Audi Sport Expert

Passionate about cars, and about German engineering, since he was a kid, Elijah attended Carelton University in Ottawa, where he majored in Law, with a minor in Canadian Studies and Human Rights. In Ottawa, he worked at a boutique that specialized in hard-to-find sneakers (another of his passions), before moving to Toronto and joining the Pfaff group to pursue his passion. When he’s not working on his Corrado, he enjoys developing his photography skills while exploring new places.Passionate about cars, and about German engineering, since he was a kid, Elijah attended Carelton University in Ottawa, where he majored in Law, with a minor in Canadian Studies and Human Rights. In Ottawa, he worked at a boutique that specialized in hard-to-find sneakers (another of his passions), before moving to Toronto and joining the Pfaff gro...Read MoreRead Less

Will McBride
Will McBride
Audi Brand Specialist

After spending a year at the Automotive Business School of Canada, Will joined Pfaff as an intern, working at Pfaff Porsche, where he was exposed to a wide range of activities across all of the group’s brands. In addition to studying at Georgian College, he studied sociology at Dalhousie University, and enjoys snowboarding, golfing, and riding motorcycles. After spending a year at the Automotive Business School of Canada, Will joined Pfaff as an intern, working at Pfaff Porsche, where he was exposed to a wide range of activities across all of the group’s brands. In addition to studying at Georgian College, he studied sociology at Dalhousie University, and enjoys snowboarding, golfing, and riding mo...Read MoreRead Less

Jacqueline Abdo
Jacqueline Abdo
Audi Brand Specialist

Having studied hotel management in England, Jacqueline understands customer service. She was selling high-end corporate furniture for the German brand Nienkamper – who actually manufacturers Audi’s dealership furniture. A client suggested she would do well in the automotive business, and she’s never looked back. Jacqueline and her Swiss-German husband reside in Richmond Hill and are long-time Audi owners, having owned four of them before she even joined the brand 11 years ago. She has two university-aged children and enjoys snowboarding, tennis, and cooking.Having studied hotel management in England, Jacqueline understands customer service. She was selling high-end corporate furniture for the German brand Nienkamper – who actually manufacturers Audi’s dealership furniture. A client suggested she would do well in the automotive business, and she’s never looked back. Jacqueline and her Swiss-Germa...Read MoreRead Less

Amanda Battistone
Amanda Battistone
Sales Reception

Amanda studied food and nutrition management at Humber College, and worked in retail, the hospitality business, and child care. But she says she really has been working in automotive since getting her driver’s license the day after turning 16 - she was very eager to drive and had her first experience in her father’s Audi A6. Amanda has loved the Audi brand ever since. She lives in Vaughan and enjoys spending time with family and friends, cooking, shopping, watching movies, traveling and spending time with her dog, Maya. Amanda studied food and nutrition management at Humber College, and worked in retail, the hospitality business, and child care. But she says she really has been working in automotive since getting her driver’s license the day after turning 16 - she was very eager to drive and had her first experience in her father’s Audi A6. Amanda has loved th...Read MoreRead Less

Ava Hashemi
Ava Hashemi
Sales Reception | Farsi

Ava has had an interest in cars – especially sports cars – since an early age. Currently in university studying marketing and business management, she worked in retail customer service and in the restaurant business. Outside of work, Ava loves playing tennis, shopping, and spending time with her friends and family. She lives in North York and speaks fluent Farsi.Ava has had an interest in cars – especially sports cars – since an early age. Currently in university studying marketing and business management, she worked in retail customer service and in the restaurant business. Outside of work, Ava loves playing tennis, shopping, and spending time with her friends and family. She lives in North York and s...Read MoreRead Less

Michael Lapolla
Michael Lapolla
Audi Brand Manager (Pre-Owned) | Italian

As a child, Michael always had a passion for fast cars, and was lucky to have them around him from a young age. He studied business administration at Seneca College, and began his career in the car industry as a lot attendant in 2007, moving quickly into sales in 2008, and other senior roles before joining the Pfaff team in early 2020. Outside of work, Mike loves playing soccer, hockey, and tennis; he is fluent in Italian and lives in Woodbridge.As a child, Michael always had a passion for fast cars, and was lucky to have them around him from a young age. He studied business administration at Seneca College, and began his career in the car industry as a lot attendant in 2007, moving quickly into sales in 2008, and other senior roles before joining the Pfaff team in early 2020. Outside of w...Read MoreRead Less

Criss Song
Criss Song
Audi Brand Manager | Korean

Criss has worked in the automotive business since 2014 with the Huyndai, Volkswagen, and now Audi brands; prior to that, he worked in the financial services industry. Criss studied business economics at York University, and outside of work, he enjoys spending time with and travelling with his wife and young daughter. He lives in Markham and speaks fluent Korean.Criss has worked in the automotive business since 2014 with the Huyndai, Volkswagen, and now Audi brands; prior to that, he worked in the financial services industry. Criss studied business economics at York University, and outside of work, he enjoys spending time with and travelling with his wife and young daughter. He lives in Markham and speaks ...Read MoreRead Less

Perry Goodman
Perry Goodman
Audi Brand Specialist | French

Perry was exposed to the automotive world at an early age; his father had and continues to have a great passion for restoring classic cars. He studied at the Automotive Business School of Canada at Georgian College, while also working at an aftermarket tire and rim shop in Ottawa, as well as Pfaff Porsche. In his free time, he loves to work on his family’s classic cars, which include an E-Type Jaguar and a Ferrari 348. Perry is fluent in French and lives in Etobicoke.Perry was exposed to the automotive world at an early age; his father had and continues to have a great passion for restoring classic cars. He studied at the Automotive Business School of Canada at Georgian College, while also working at an aftermarket tire and rim shop in Ottawa, as well as Pfaff Porsche. In his free time, he loves to work on his ...Read MoreRead Less

Kevin Lam
Kevin Lam
Audi Brand Specialist | Vietnamese

While Kevin studied in the dental technology program at George Brown College/Ryerson University, and worked in sales for a dental laboratory in Vaughan, he has always had a passion for cars. Before joining the Pfaff team as an Audi brand specialist, Kevin worked with the Mercedes-Benz brand as a product advisor. He loves selling vehicles he believes in. Outside of work, you’ll usually find him at the gym or trying out new restaurants with his girlfriend. Kevin lives in Kleinburg and is fluent in Vietnamese.While Kevin studied in the dental technology program at George Brown College/Ryerson University, and worked in sales for a dental laboratory in Vaughan, he has always had a passion for cars. Before joining the Pfaff team as an Audi brand specialist, Kevin worked with the Mercedes-Benz brand as a product advisor. He loves selling vehicles he believe...Read MoreRead Less

Bryce Green
Bryce Green
Audi Brand Specialist

It was through Automotive Business School of Canada that Bryce was initially introduced to the Pfaff brand. He first joined the company in April of 2014, working in the service department at Audi. Since then, he has gained experience by working with the marketing team, and at the dealership-level working at Porsche. Now a graduate of the Automotive Business degree program, Bryce brings his life long passion for the Audi brand to the Pfaff Vaughan sales floor. Before working in the automotive industry, Bryce worked in retail sales with Future shop, from which he then began working at a golf course in the Muskokas. Bryce's interest in cars is further reflected in his favorite hobbies, watching F1 and other motorsports. In his leisure time, he also enjoys golfing, and spending time with friends and family. Bryce was born and raised in Guelph and currently lives in the town of Woodbridge.It was through Automotive Business School of Canada that Bryce was initially introduced to the Pfaff brand. He first joined the company in April of 2014, working in the service department at Audi. Since then, he has gained experience by working with the marketing team, and at the dealership-level working at Porsche. Now a graduate of the Automotive...Read MoreRead Less

Kelly Clark
Kelly Clark
Service Manager

Kelly has always been car addict and fascinated with the technical side of them from a young age; he knew he was destined to work with cars and has never been in any other industry. He joined Pfaff in March 2013 as a service advisor and has never been happier. Kelly lives in Barrie and holds an Automotive Marketing - Business Administration Diploma from the Automotive Business School of Canada. His interests include mountain biking, motorcycles, water sports, and MotoGP racing. Kelly has always been car addict and fascinated with the technical side of them from a young age; he knew he was destined to work with cars and has never been in any other industry. He joined Pfaff in March 2013 as a service advisor and has never been happier. Kelly lives in Barrie and holds an Automotive Marketing - Business Administration Diplom...Read MoreRead Less

Eli Edwards
Eli Edwards
Service Manager

Eli studied to become an automotive technician at Centennial College, and joined Pfaff originally in 2000, before working with other brands throughout the GTA, including Tesla – during seven years there, he helped build the company’s service network across Canada. He re-joined Pfaff in 2020 after a period of semi-retirement, attracted back to the company by the great atmosphere. Before his automotive career, Eli worked for his family business in Halliburton, Edgewater Beach, a cottage and camping resort with 25 cottages and 180 campsites. He still enjoys camping, fishing and playing basketball, as well as going to the racetrack and go-karting.Eli studied to become an automotive technician at Centennial College, and joined Pfaff originally in 2000, before working with other brands throughout the GTA, including Tesla – during seven years there, he helped build the company’s service network across Canada. He re-joined Pfaff in 2020 after a period of semi-retirement, attracted back to t...Read MoreRead Less

Shaun Hedrick
Shaun Hedrick
Audi Sport Service Expert

Shaun bought his first car at the age of 14, and has been passionate about cars his whole life. His first job in the industry came in 1998, when he joined H.J. Pfaff Motors for a summer job, right out of high school; he’s been with the company for 20 years, working as lot porter, then working at the bodyshop, and then moving to Audi as a service advisor. He currently owns a modified Audi RS4. Shaun currently lives in Maple, and in his off hours, enjoys travelling , working out and riding his motorcycle.Shaun bought his first car at the age of 14, and has been passionate about cars his whole life. His first job in the industry came in 1998, when he joined H.J. Pfaff Motors for a summer job, right out of high school; he’s been with the company for 20 years, working as lot porter, then working at the bodyshop, and then moving to Audi as a service ...Read MoreRead Less

Spenser Brown
Spenser Brown
Service Consultant | Cantonese

Spenser started his automotive career out of high school in 2000 as a sales assistant and car washer, before moving on to other roles in the workshop, and then service advisor. He is an avid car enthusiast and collector, and has owned a handful of B4 Audi Allroads, and is working on acquiring a B7 Audi S4. Spenser loves to modify cars to improve their performance - he’s done a couple of builds himself - and loves to put them through their paces on the track. He speaks Cantonese and lives north of the GTA with his wife and family. Spenser started his automotive career out of high school in 2000 as a sales assistant and car washer, before moving on to other roles in the workshop, and then service advisor. He is an avid car enthusiast and collector, and has owned a handful of B4 Audi Allroads, and is working on acquiring a B7 Audi S4. Spenser loves to modify cars to improve th...Read MoreRead Less

Joey Panza
Joey Panza
Service Consultant

Joseph is a long-time German car fan, having joined the Pfaff family in 2009 at its Porsche dealership after working at a lumber yard. He has a business and marketing diploma from Humber College, and lives in Woodbridge.

Sina Rahimi
Sina Rahimi
Service Consultant | Farsi

Sina has been passionate about cars and speed since he was young. He studied kinesiology and psychology at York University, and worked as a pharmacy assistant before joining the Pfaff team in 2019. Outside work, he plays soccer and volleyball, and enjoys tinkering with his own vehicle. Sina is fluent in Farsi and lives in Richmond Hill.

Samantha Theodoracopoulos
Samantha Theodoracopoulos
Service Coordinator

In 2008, Samantha and a friend would regularly visit the racetrack to watch her friend’s father race – she’s been fascinated with vehicles and performance since then. She studied humanities at York Univeristy, and worked in an administrative role for the City of Vaughan before joining the Pfaff team in 2020. Outside of work, she describes herself as a homebody and enjoys binge-watching new TV shows. She lives in Vaughan.In 2008, Samantha and a friend would regularly visit the racetrack to watch her friend’s father race – she’s been fascinated with vehicles and performance since then. She studied humanities at York Univeristy, and worked in an administrative role for the City of Vaughan before joining the Pfaff team in 2020. Outside of work, she describes her...Read MoreRead Less

Tom Bowers
Tom Bowers
Parts Manager

Tom started his automotive career at an independent repair shop in Scarborough in 1993, apprenticing for a short term; he moved to Jamaica and there he ran a body shop as well as a small service fleet of service cars for Scotiabank through much of the nineties. When he returned to Canada, he worked with several brands, including Ford, Volvo, Land Rover, and Audi; he joined the Pfaff team as a parts manager in July 2019. Tom lives in Maple and loves camping with his family, and taking overseas vacations.Tom started his automotive career at an independent repair shop in Scarborough in 1993, apprenticing for a short term; he moved to Jamaica and there he ran a body shop as well as a small service fleet of service cars for Scotiabank through much of the nineties. When he returned to Canada, he worked with several brands, including Ford, Volvo, Land R...Read MoreRead Less

Vincenzo  Raso
Vincenzo Raso
Parts Consultant | Italian

Vince’s obsession with cars began when he was a child, and his dad used to take him to car shows every year. He’s worked in automotive his entire life, starting in 1999, moving to the VW brand in 2005 and later to Audi. His aspiration has always been to work with the Audi brand. Outside of work, Vince enjoys spending time with his family and working on his own car projects. He grew up in Toronto and speaks Italian. Vince’s obsession with cars began when he was a child, and his dad used to take him to car shows every year. He’s worked in automotive his entire life, starting in 1999, moving to the VW brand in 2005 and later to Audi. His aspiration has always been to work with the Audi brand. Outside of work, Vince enjoys spending time with his family and wo...Read MoreRead Less

Zach Chadee
Zach Chadee
Parts Consultant

Zacahry did his first alternator change in 2004 at a very young age, fixing a car that wouldn’t start in a driveway, and learning a lot about parts in the process. He started his automotive career straight out of high school, and in 2015, took a co-op position, learning how to supply parts and advise customers on what they need to replace and fix on their vehicles. Outside of work, Zachary lives in Markham and his interests include spending time with close friends, trying new places, and enjoying sports – mainly basketball. He also enjoys going to car meets, enjoying steel pan music and more. Zacahry did his first alternator change in 2004 at a very young age, fixing a car that wouldn’t start in a driveway, and learning a lot about parts in the process. He started his automotive career straight out of high school, and in 2015, took a co-op position, learning how to supply parts and advise customers on what they need to replace and fix...Read MoreRead Less

Chris Pfaff
Chris Pfaff
President & CEO

Christopher took ownership of Pfaff Automotive Partners in 1986. His father founded the company in 1964 in Newmarket and since Christopher assumed leadership, the group has expanded considerably including the acquisition of Hallmark Toyota in 1999. Christopher is passionate about all things automotive and spent his youth at the track following Canadian motorsports.Christopher took ownership of Pfaff Automotive Partners in 1986. His father founded the company in 1964 in Newmarket and since Christopher assumed leadership, the group has expanded considerably including the acquisition of Hallmark Toyota in 1999. Christopher is passionate about all things automotive and spent his youth at the track following Cana...Read MoreRead Less

Sean Sahakian
Sean Sahakian
General Manager

Sean comes from an automotive family - his father has worked in the business his entire life, and he started out washing cars when he was 14 years old. He has over 15 years of experience in the auto industry, and always viewed Pfaff as a leader in the performance and luxury space. Sean is a graduate of Georgian College’s automotive marketing program and more recently NADA. Sean lives in Kleinburg and enjoys skiing in the winter months and is also part of the Vaughan/Kleinburg soccer league sponsored by Pfaff Sean comes from an automotive family - his father has worked in the business his entire life, and he started out washing cars when he was 14 years old. He has over 15 years of experience in the auto industry, and always viewed Pfaff as a leader in the performance and luxury space. Sean is a graduate of Georgian College’s automotive marketing prog...Read MoreRead Less