A brief history of Audi


A brief history of Audi 

If you are looking into the purchase of a new or pre-owned Audi vehicle, then it stands to reason that you should know a bit about the history of the Audi brand. Audi has been in the business of making high-end powerful vehicles for decades, and if you are interested in buying one, then our Pfaff Audi Pre-Owned Sales Facility in Woodbridge, ON should be the place for you! However, in this blog, we won’t be sharing some of the features about any specific Audi vehicle, but instead, we will be talking about some of the histories of Audi. Read on for more information. 

Audi has been a symbol of progressive engineering for decades

It’s one of the most multi-faceted stories ever told in the history of the automobile. The Audi emblem with its four rings identifies one of Germany’s oldest-established automobile manufacturers. It symbolizes the amalgamation in 1932 of four previously independent motor-vehicle manufacturers: Audi, DKW, Horch, and Wanderer. These companies form the roots of what is today AUDI AG.

August Horsch: Pioneering Audi Visionary

The story of Audi began in 1899 August Horch founded Horch & Cie. in Cologne. It was there that he helped build his first car. After differences of opinion with the board, August Horch left the company and formed a second car company. Because his surname was already in use and was protected by trademark, he chose its Latin translation for the new company. So “Horch!”, or “hark”, became “Audi!”. It was a brilliant idea that came from the son of one of August Horch’s business partners.

Thanks to his victorious involvement in the Austrian Alpine Runs, August Horch succeeded in making Audi internationally known in just a few years. After the First World War, August Horch withdrew from the company and moved to Berlin to work as an independent automotive expert.

Triumphs in technology 

Throughout the long history of Audi, each car has been inspired by a core philosophy of beautiful design, intelligent, state-of-the-art technology, top-of-the-line performance in every detail without a single compromise in quality. These values continue to drive Audi into the future. Greatness is achieved by those with the courage to reimagine the possible. Those who defy convention and push performance to the limits. Who engineer lighter, more efficient vehicles. Innovate intelligent technology that anticipates drivers’ needs. This is the spirit that drives Audi.

When you buy an Audi vehicle, you are buying a piece of history. Pre-owned Audi vehicles can be found at our Pfaff Audi Pre-Owned Sales Facility in Woodbridge, ON. If you are looking for more information about our vehicles, or more interesting blog content, we encourage you to continue browsing through our website. Click here to find our contact information, schedule a test drive, or to speak with a representative.